God help us, if there’s one area where expectations may never be met, it’s in the ongoing-but-never-here revolution of television. Every year we hear about the next big thing in television, and every year no one ends up throwing their TVs out the window to make room for something new. Even the HD revolution was so tepid as to require a federal program to provide digital tuners for those unable or unwilling to replace their aging tube TVs. Sure, flat panel TV prices dropped considerably, but all that served to do was make profiting from the television business all the more difficult.

The value adds that have been thrown our way since then have been lackluster. Increasing refresh rates were a thing for a bit. Then there was 3D. And now Smart TVs. Of all those, Smart TVs are the only ones with the possibility of truly altering how we watch television on a day to day basis. And for a lot of reasons, they’re still likely to fail. Too many cooks stir the pot in the US television industry, and until someone manages to pare that down to a scant few, we’re not likely to get the on-demand, always ready, universal experience that this pastime has been aching for.

Google TV isn’t it. Apple TV isn’t it. Cable company DVRs certainly aren’t it. It’s not even your Roku, nor my beloved HTPC. So, that’s the bad news; now here’s the good news. They’re all trying. Smartphones had been around for a long time before this recent explosion of the market. The earliest Palms and BlackBerrys were anemic and dreadful to use for more than messaging, but they were just a start. LG remains committed to this space, and though they continue to explore their own Smart TV alliance sans Google TV, they are committed to fielding Google TVs. Samsung has recently joined its own Smart TV efforts with Google TV wares. And Google itself has extended its reach by adding television services to its Google Fiber initiative—a small experiment, no doubt, but one that could serve as an example for removing traditional big telcos from the TV experience.

For now, though, we have to take a close look at what we have. LG’s Google TV is an attractive TV, with plenty of features, and the promise of software updates well into the future. Though performance feels sluggish at times, the hardware platform is sound and capable. And at $1099, while it’s not an inconsiderable amount of money, it’s comparable to similarly specced sets. But is it worth the risk to tie yourself to this TV, when a non-Smart TV could be had for much less and paired with a $100 box that apes the functionality of this set? Only if LG holds up their end of the bargain.

What Microsoft needed in order to provide the experience we have with the 360 was a hardware platform prepared to meet any challenge it faced seven years hence, and the willingness to devote developer resources to make sure the hardware was always running the software users wanted with frequent updates. Whatever Google has in store for Google TV in the future, if LG keeps their first foray into the Google TV space current with software releases, then there’s a lot of potential here. We hope LG will meet their commitment.

If that kind of trust is too rich for your blood, then a wait and see approach could pay off. Then again, whatever set you have now, you’re probably just one Ben Franklin away from trying what’s next.

Google TV, Work In Progress
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  • tipoo - Tuesday, October 2, 2012 - link

    Glad to see a TV review here, a lot of more regular TV review sites skip the objective hard numbers. I'm curious though, sRGB was a standard set for computers, was it not? Does it make a good test for TVs, since they were never the target? Is there no separate standard for them?
  • cheinonen - Wednesday, October 3, 2012 - link

    sRGB and HDTV (Rec. 709) have the exact same primaries and white point. The only difference really is that video uses a smaller range of values (16-235) than RGB (0-255) for video, but it should hit the same color points. sRGB also has a gamma standard while HDTV does not, but HDTV and sRGB are very, very close to each other.
  • gavincredible - Monday, April 13, 2015 - link

    Great post. For those who live outside US like me, you can access Netflix, Hulu and similar media stations on your Google TV by using UnoTelly or similar tools.
  • dagamer34 - Tuesday, October 2, 2012 - link

    I feel like unlike with smartphones, it's not a technology problem, it's a business problem, and those are a lot harder to fix. We all know how it SHOULD work. It SHOULD be just like Netflix, but with live, recent television. A show has a "live" broadcast with ads at a certain time, then as soon as the show is over, you can watch it on demand on the same service. You should be able to pick up any device to continue watching right at the same point. We should be getting fewer, far more relevant ads because you can do REAL ad targeting based on who is watching, not what they are watch and do away with this fake Nielson crap. I care about TV shows, not TV channels. I should be able to bring up the IMDB info of an episode as it's happening to find actors, writers, directors, etc... all in real time.

    I want the TV of the future I was promised, not the crap they currently peddle to us now.
  • J_Tarasovic - Tuesday, October 2, 2012 - link

    Ahem!!! The Ceton Q looked promising but it was announced that it was put on hold today. Too bad.
  • ssj3gohan - Wednesday, October 3, 2012 - link

    And this is why the TV in its current, and past, form has never appealed to me. As soon as I got to (our country's equivalent to) college, I haven't really watched TV anymore. You can get the experience you're describing on a PC. I've been able to do that for the last 10ish years.
  • hulawafu77 - Wednesday, October 3, 2012 - link

    Wow, you are truly a hardcore TV watcher. Reading that, almost made me think there was a new profession, TV watching that I was unaware of.
  • ol1bit - Tuesday, October 2, 2012 - link

    I have the Sony Google Tv box, and overall I'd say Goggle TV gets a FAIL.

    Using Google Tv, all I get for choices seems to be Netflix or Amazon. It is no where close to MS media center! It can't see or connect to my Silicon Dust dual tuner, can't connect with any media server I have. Can't record shows, can't seem to stream video from the web other than Netflix, amazon, or youtube(yuck). Aka, media center has lots of plug-ins.

    Xbox, XMBC, Plex, MS Media center are better. Sure it has android, but you can't download very much for it.

    I use it for Netflix and Blu-ray, that's it.

    Don't get me wrong I have Android phones, Asus Transformer Prime, and they are wonderful.

    Google seems like they have no, zip, zero ideas what to do for a media device!
  • mr_tawan - Wednesday, October 3, 2012 - link

    I have Sony Google TV, and I don't use those NetFlix or Amazon.

    I mainly use it for Youtube, a lot of clips don't play properly on the box. Next thing I uses is aVia media player for network player (uPNP and some online service) and local media player. And the other thing I use a lot is Slacker Radio, eventhough I'd prefer TuneIn, it's not available.

    I don't really understand why Google choose not to include Music or Video player from the Android into these Google TV. Without these we are drived to 3rd-party app, which is not really many given that GoogleTV does not support NDK (yeah I have to blame those developer for not porting the app entirely to Android).

    Google Play is still need to catchup on what on the Android. Currently it provides only app just like Android's one a few years ago.
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    TuneIn is available as a web app. You can find it by heading to the Spotlight app. It's a pretty solid web app, though i would prefer the native app. Cheers.

    Jason

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